Property portal raises rates 700%
February 23rd, 2010 - Author: Rob GeoghanAre the major property portals getting greedy?
After finding out today that an agent has left the Digital Property Group after being told that his rate will increase from £49.50 to £399 per month you think to yourself are they just cashing in, or is there a justified reason for this increase.
Graham Tickner, who runs Rand Lettings in Carshalton, Surrey, has cancelled his monthly payment in protest and asked for his properties to be removed from the Digital websites immediately. Prime Location, and FindaProperty are part of the group.
He said he was called by Digital and told of the new rate card. Because of the huge increase, it would be phased in at £119.40, rising to £399 a month - a 700% increase.
Tickner, who runs his lettings business within a Bairstow Eves office which settles its accounts centrally, said: “We are a very small letting agency and only have 10 to 15 properties on the web at any time. I am astounded that DPG can suggest an increase of this level. Rightmove charge us £175 plus VAT which is high enough, but £399 is just ridiculous.”
Jon Notley, Digital sales director, said: “The Digital Property Group rate card was created to provide a fair and transparent reflection of the value we deliver; it takes into account the agent’s location as well as the number of properties listed and their average cost.
“By advertising on each of the DPG portals, agents benefit from inquiries across all levels of home-buyer and renter as well as profit from the positive brand association with our portals - especially important when attracting new instructions. Our subscribers also benefit from innovations such as Insight and the FindaProperty iPhone search app.
“We cannot comment on specific cases but I would be very happy to speak to any customers on an individual basis and demonstrate our value to their business.”
Digital, whose websites include FindaProperty and Primelocation, recently acquired a 50% stake in the free Globrix. Last week, using figures from ComScore, it claimed that combined traffic to its websites is now close to that of Rightmove.
However, ComScore is currently running two different ways of measuring traffic and does not allow its clients to compare its latest monitoring figures with those of its older method.
Rightmove has not yet agreed to the new method but Digital has. When Rightmove signs up to the new measuring system, it is likely that the gap will widen, since every website that has gone on to the new tracking system has recorded higher traffic.
This article is based on an article sourced from Source: www.estateagenttoday.co.uk.
